Most industrial occupiers start the renewal conversation second.
The landlord's broker opens it, on the landlord's timeline, with the landlord's numbers. By then the terms are anchored and most of the leverage is gone.
The Lease Leverage Assessment is a complimentary lease renewal analysis for industrial occupiers: a written review of your current lease, your building, and the market around it, delivered before that call comes.
No cost. No obligation. And no assumption that moving is the answer.
Request Your AssessmentYou have the right to representation at renewal. Most occupiers never use it.
Tenant representation is not only for a search. It applies in full when you are staying exactly where you are. A lease renewal is a negotiation over rate, escalations, expense structure, TI refresh, term flexibility, and the option language that governs your next decision. You are entitled to an advocate at that table, and staying put does not waive that.
It Costs You Nothing
In nearly all cases the landlord compensates both brokers. Renewing without representation does not save the fee. It only removes your advocate from the table.
The Other Side Always Has One
The landlord's broker negotiates renewals constantly. Most occupiers do it once every five to ten years, across the table from someone who does nothing else.
Most Lease Events Are Renewals
Occupiers renew far more often than they relocate. The renewal is where most occupancy cost is actually decided, and it is the event most often negotiated alone.
Renewal representation is the part of tenant representation that gets used least and matters most. The Lease Leverage Assessment is where it starts.
Renewing can be exactly right. It should still be a decision.
The most expensive mistake I see industrial occupiers make is waiting for the landlord to start the conversation. By then, much of the negotiating leverage is already gone.
We built this assessment so companies can understand their options early. Sometimes renewing is absolutely the right decision. Sometimes relocating creates real value. Our job is to help you make that call with good information, not pressure.
Amanda Eastwick, SIOR, CCIMThe earlier you start, the more the numbers move
Negotiating Leverage
Leverage is a function of real alternatives, and alternatives take time to develop. Starting early is what makes them credible.
Market Benchmarking
Where your current lease sits against today's rates, escalations, concessions, and TI packages in your submarket.
Every Option Priced
Renew, relocate, expand, consolidate, or restructure mid-term. Each one costed on the same basis so they can actually be compared.
A Real Timeline
Option windows, notice dates, and decision points mapped across the next 12 to 36 months, so none of them close quietly.
For a straight renewal, 12 to 24 months before expiration is negotiating from strength. If a new market is on the table, 24 to 36 months. Why most companies start too late
A written assessment, not a sales call
Every assessment is prepared by an advisor, not generated from a template. Turnaround is typically five to seven business days.
Lease Position
Your current economics summarized in plain terms: rate, escalations, expense structure, remaining term, option windows, and notice deadlines.
Market Benchmark
How your lease compares to current market terms for comparable industrial product in your submarket, with the concession environment noted.
Options Analysis
The credible paths available to you, including what is on market today and what could become available inside your window.
Recommended Timeline
What to do and when, working backward from your expiration date, including the point at which leverage begins to erode.
If the answer is that your current deal is strong and you should renew, that is what the assessment will say. The framework decides, not the transaction.
Start here.
A few questions about the space and the timeline. Enough to prepare your lease renewal analysis and make the first conversation useful, and nothing beyond that.
One side of the table, in every engagement
- Dedicated tenant and buyer representation. Occupier work is the center of gravity, not a sideline.
- Northern Nevada market knowledge built by living here, submarket by submarket.
- National occupier reach through a Cushman & Wakefield platform, led from one accountable place.
- Framework discipline: occupancy cost, renew versus relocate, own versus lease, site selection.
- Lease negotiations run on real alternatives, because that is where leverage actually comes from.
Amanda Eastwick, SIOR, CCIM · Director · NV Lic. BS.146113. Full profile
Asked before most assessments
Is the assessment really complimentary? What is the catch?
There is no fee and no obligation. In commercial real estate the landlord compensates both brokers, so representation costs an occupier nothing in nearly all cases. We prepare the assessment because occupiers who understand their position early tend to become clients later. If they do not, the analysis was still worth doing.
Can we use a tenant rep broker if we are only renewing?
Yes, and it is the thing occupiers most often do not realize. Representation is not limited to a search. You can be represented in a renewal negotiation with your existing landlord, in the building you are already in, and the fee structure works the same way. Staying put does not waive the right to an advocate.
How long does it take?
Typically five to seven business days from the time we have the basics. If a notice deadline is close, say so in the form and we will move faster.
Do you need to see our lease?
Not to start. Square footage, expiration date, and current rate get us most of the way. If you are comfortable sharing the lease, the analysis gets sharper, particularly on expense structure and option language.
We are almost certainly renewing. Is this still worth doing?
Yes, and that is often when it pays for itself. Knowing where your renewal sits against the market is what turns the landlord's first number into a starting point instead of a conclusion.
Our lease is more than three years out. Too early?
No. Long runways are where the biggest options live, including build-to-suit and multimarket alternatives that need 24 to 36 months. We will tell you when to start rather than starting the process now.
Do you work outside Northern Nevada?
Yes. The team advises across the Western U.S. and executes in other markets alongside trusted Cushman & Wakefield advisors, with one accountable strategy lead.
Know your options before your landlord calls.
If your industrial lease expires inside the next three years, the leverage window is open now. Request the assessment, or read how a structured renewal runs on the Renewals + Lease Strategy page.
Request Your Assessment