Industrialstrategy for theWestern U.S.
Tenant representation, site selection, owner-user acquisition, and lease strategy for companies whose operations run on the building. Led by Amanda Eastwick, SIOR, CCIM.
Advisory built for the occupier side of the table
Industrial decisions are operational decisions. Every engagement starts with how the business runs, then works backward to the real estate.
Tenant + Buyer Representation
+Exclusive representation of industrial occupiers from requirement definition through final negotiation. Market analysis, financial modeling, and competitive tension working in your favor.
Site Selection + Feasibility
+Labor, power, transportation, utilities, entitlements, and incentives evaluated as one decision framework, not a checklist. Power availability is now a site selection variable, not an afterthought.
Owner-User Acquisition
+Own versus lease, honestly weighed. Acquisition strategy, financing structures including SBA, and facilities matched to operational requirements and long-term capital plans.
Renewals + Lease Strategy
+The best renewal outcomes are built 24 to 36 months before expiration. Renew-or-relocate analysis, competitive alternatives, and negotiation from a position of strength.
Portfolio Strategy + Consulting
+Fee-based advisory beyond the transaction: network optimization, consolidation and rationalization analysis, incentive and feasibility studies, cross-market benchmarking, and capital strategy including sale-leaseback and build-to-suit. Market tracking and reporting are supported by an AI-enabled research stack. Strategy led here; executed at scale through the Cushman & Wakefield platform.
Nevada on its own merits
When Nevada fits, the case is clear. When it does not, you will hear that directly too.
Logistics Position
The Reno-Sparks-TRIC corridor serves major Western population centers with efficient trucking access and rail intermodal infrastructure.
Business Environment
No state income tax and a straightforward regulatory process, stated as facts about operating in Nevada.
Incentives
Nevada GOED abatement programs for qualifying relocations and expansions, evaluated against your actual operating profile rather than assumed.
Room to Grow
Modern bulk distribution and manufacturing product, land for build-to-suit, and continuing infrastructure investment.
The inland West, side by side
We track twenty Western industrial markets on our internal dashboards. Here is how Reno compares with the three inland markets occupiers weigh against it most.
The Northern Nevada industrial read
Vacancy, absorption, deliveries, and what it means for occupiers making decisions now. New episode each quarter, also published on YouTube and LinkedIn.
Vacancy
Net Absorption · YTD, SF
Asking Rent · Overall, $ PSF
The dashboards run deeper than these three metrics: construction costs, labor, and incentives across all twenty markets. The quarterly read publishes as the Western Industrial Brief.
The Western Industrial Brief
Every Western market we track, rolled into one quarterly read: what moved, why it moved, and what it means for the decisions in front of you. Published within two weeks of each MarketBeat release.
We track every major and secondary industrial market in the West. In markets beyond our own, we execute alongside trusted Cushman & Wakefield advisors in each market. Local expertise everywhere, one accountable strategy lead.
Interpretation, not repetition
What happened, why it happened, what it means, and what decision-makers should watch next.
Renew or Relocate? A Western Industrial Lease Timing Framework
Renewal versus relocation through the lens of labor, infrastructure, and long-term operational strategy.
Read the frameworkWhy Timing, Not Rent, Is the Most Expensive Variable in an Industrial Lease
How lease timing shapes flexibility, negotiating leverage, and total occupancy cost.
Read the analysisThe Western Region Industrial Outlook for 2026
Vacancy stabilization and strategic positioning across Reno, Phoenix, and Northern California.
Read the outlookIn their words
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A team built for occupier work
Advisor Spec Sheet
Amanda Eastwick, SIOR, CCIM
Occupier and buyer representation across Northern Nevada and the Western U.S. Speaker, published market voice, and founder of Women in Industrial, Logistics & Development.
Advisor Spec Sheet
Erik Riekenberg
Nevada native with an electrical engineering degree from UNR and two decades of business ownership. Tenant, landlord, buyer, and seller representation; CCIM candidate; NAIOP Governmental Affairs committee.
Advisor Spec Sheet
Sakara Ferebee
Occupier services, market research, and client support across the team's Western U.S. engagements.
The Intelligence Desk
Market tracking, data assembly, and research first-drafts run through the team's AI and automation stack, built on the Cushman & Wakefield platform. Everything it produces is reviewed, verified, and decided by the advisors above.
Guides occupiers can actually use
The Industrial Lease Renewal Planning Guide and the Renew or Relocate decision framework, built for operators making real decisions, whether or not they ever call.
Browse the libraryWomen in Industrial, Logistics & Development
A professional network founded by Amanda in 2025, advancing leadership visibility, authentic connection, and meaningful industry dialogue.
womeninindustrial.comThe best time to talk is before the decision is urgent.
If a lease event, expansion, or acquisition is anywhere on your horizon, a conversation now costs nothing and creates options later.
Reno, Nevada